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Recent Articles

Personal Branding

7 Ways to Build Personal Brand for Women

The issue of personal branding remains more topical for female entrepreneurs, as women still have to self-define themselves in the world of gender stereotypes and leadership gap. Traditional gender expectations, confidence gap, and other challenges women overcome today all influence two elements of their brand-building: Outer: dress code, a manner of speaking, self-presentation.Inner: self-perception, a vision of the future, self-identification. A woman can influence …

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Branding Checklist for Entrepreneurs

What is a brand? Your logo is a small piece of what represents your brand.  A brand goes beyond the visuals of your business. It’s the experience you create for your customers. It can be the joy or relief they feel from doing business with you. It can be the motivation or satisfaction they walk away with after buying something …

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