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Tag Archives: Female

Difference between Branding and Marketing

People are often confused about the difference between branding and marketing. They don’t really know what each is and which one to focus on to grow their business. The answer is actually both. Branding and marketing each have their own definition and place in building a business, but one can’t work well without the other. But before you can use …

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Habits of Lady Bosses That Makes Them to Stand Out

The Girl boss is the one thing you want to be. You’ve decided on your dream, you have gone after your goals, may or may not have achieved them, and maybe you’ve adopted the habits every Girl Boss has to the extreme and yet you wonder ‘what does she have that I don’t?’ Below 10 things you might be overlooking …

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Dos and Don’ts for Entrepreneurs

Young entrepreneurs go through many ups and downs. It has its own perils and advantages. As young entrepreneurs ourselves, we truly believe that the advantages surpass the disadvantages. We have made many risky decisions in our lives like true entrepreneurs need to. We left a company wherein we received a hefty paycheck every month, to start a life of no …

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7 Ways to Build Personal Brand for Women

The issue of personal branding remains more topical for female entrepreneurs, as women still have to self-define themselves in the world of gender stereotypes and leadership gap. Traditional gender expectations, confidence gap, and other challenges women overcome today all influence two elements of their brand-building: Outer: dress code, a manner of speaking, self-presentation.Inner: self-perception, a vision of the future, self-identification. A woman can influence …

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Struggles Face by Female Business Owners and Tips to Handle them

The reason for the almost exponential increase in women-owned businesses is connected to many of the struggles women face in the workplace. Typically, this would mean that someone launches a business to address an economic need. However, in this case, many women are jumping into business ownership for non-economic reasons such as gender discrimination in the workplace, a desire for …

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Branding Checklist for Entrepreneurs

What is a brand? Your logo is a small piece of what represents your brand.  A brand goes beyond the visuals of your business. It’s the experience you create for your customers. It can be the joy or relief they feel from doing business with you. It can be the motivation or satisfaction they walk away with after buying something …

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Self Employment Ideas To Start Earning Money On Your Own

The 9-5 schedule may not suit everybody. Many of you must have thought of being self-employed at one point in life. Starting your own business is not easy. It has its pros and cons. However, the pros outweigh the cons when you have a great idea and are willing to work hard for it. It can be a very rewarding …

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