Friday , 3 December 2021
Recent Articles

Tag Archives: Female

Difference between Branding and Marketing

People are often confused about the difference between branding and marketing. They don’t really know what each is and which one to focus on to grow their business. The answer is actually both. Branding and marketing each have their own definition and place in building a business, but one can’t work well without the other. But before you can use …

Read More »

Dos and Don’ts for Entrepreneurs

Young entrepreneurs go through many ups and downs. It has its own perils and advantages. As young entrepreneurs ourselves, we truly believe that the advantages surpass the disadvantages. We have made many risky decisions in our lives like true entrepreneurs need to. We left a company wherein we received a hefty paycheck every month, to start a life of no …

Read More »

7 Ways to Build Personal Brand for Women

The issue of personal branding remains more topical for female entrepreneurs, as women still have to self-define themselves in the world of gender stereotypes and leadership gap. Traditional gender expectations, confidence gap, and other challenges women overcome today all influence two elements of their brand-building: Outer: dress code, a manner of speaking, self-presentation.Inner: self-perception, a vision of the future, self-identification. A woman can influence …

Read More »

Struggles Face by Female Business Owners and Tips to Handle them

The reason for the almost exponential increase in women-owned businesses is connected to many of the struggles women face in the workplace. Typically, this would mean that someone launches a business to address an economic need. However, in this case, many women are jumping into business ownership for non-economic reasons such as gender discrimination in the workplace, a desire for …

Read More »